S T A F F
Andrew S. Edson, president, started the
consultancy in 1996 after serving as president and chief operating officer
of Anreder and Company, a New York-based corporate and investor
relations specialist, which he joined in early 1994.
Previously, he spent more than 15 years at Padilla Speer Beardsley
Inc., a top 30 firm, as a senior vice president and managing
partner. He joined the Minneapolis-headquartered counseling firm in
1978 and eventually became head of its New York office, an equity
owner and director, building one of the leading financial services
practice firms in the country. He also founded the world’s largest
consortium of independently owned public relations firms, The
Worldcom Group, and served as its group secretary for eight years.
Mr. Edson was public affairs manager for Citicorp; assistant
director of corporate public relations with The Anaconda Company;
and held account positions with Ruder & Finn Inc. and Harshe-Rotman
& Druck, Inc., two international public relations counseling firms.
He began his career as a staff writer with the Memphis
Press-Scimitar. He holds a B.A. in history and government from
Fairleigh Dickinson and an M.A. in history from Memphis. Accredited
by the Public Relations Society of America, he is a member of the
National Investor Relations Institute and the Long Island Capital Alliance.
Fraser P. Seitel, senior partner, spent over
two decades at The Chase Manhattan Bank where he rose to senior vice
president, and director of public affairs. He also served as
investor relations counselor at The Greater New York Savings Bank
and senior counselor at Burson-Marsteller, and was named by PR Week as one of the "100 Most Distinguished Public Relations Professionals of the 20th Century".
Author of The Practice of Public Relations, the most widely used
college text, and co-author of IdeaWise,
he was editor and publisher of The Strategist, the quarterly
magazine of the Public Relations Society of America, and now writes an Internet column for odwyerpr.com and techcentralstation.com.
He serves as a visiting professor at Florida International University's School of Journalism and on the adjunct faculty at New York University.
He started his career with Prentice-Hall and Hill & Knowlton. He holds
a B.J. from Missouri, an M.A. in journalism from North Dakota and a
M.B.A. from New York University.
Martin Skala, vice president, is an
investor relations executive with more than 25 years experience in
financial writing, media relations and corporate communications.
From 1979 to 1995, he was senior editor of Standard & Poor's
flagship investment advisory publication, The Outlook, where
he developed and managed a supervised list of some 40
equity-oriented mutual funds. Previously, he held corporate
communications positions at American Express and
Manufacturers-Hanover Bank. Earlier he was New York City-based
business and financial correspondent for The Christian Science
Monitor, an international daily newspaper.
He holds a B.A. degree from Oberlin and an M.A. in Economics from
Columbia. He is a member of the New York Financial Writers'
Association and the New York Association of Business Economists.
Barry J. Zusman, senior counselor,
has over 30 years of agency and corporate experience, where he has
amassed strengths in B2B, technology, publishing and high-end
consumer PR. Previously, he was a senior vice president/group
supervisor with Ogilvy & Mather Public Relations in New York and
general manager of its Chicago office, and corporate communications
manager at CMP Media Inc.
He holds a B.S. in industrial distribution from Clarkson University and
an M.B.A. from Pace University, and is an adjunct professor at LIM in New York City, where he teaches public relations.